Don't just take our word for it — hear what founders and executives say about working with SHINE.
“Partnering with Cindy was one of the best strategic moves we've made. During a time of significant change, she provided the veteran leadership we needed to stay focused and effective. She tackled everything from a complex data cleanup to defining our 2026 roadmap, ensuring we are positioned for long-term success. Perhaps most importantly, she helped us build our permanent team. Cindy doesn't just consult; she leads. She leaves our organization much stronger than she found it.”
Emerald LopezPresident, barre3
“I was referred to Cindy, and my only regret is that I didn't meet her sooner. Her analytical and modeling skills are the best of anyone I've met. She can fly both ‘high and low’ helping create presentations with data driven material. My business is better and stronger because of her.”
Michael LaHartPresident, M.LaHart & Company
“Cindy and SHINE Strategy were instrumental in building our DTC business, launching our direct mail catalog program and teaching our team best practices in digital commerce. She is a strong and motivating leader who is very well connected. We couldn't have grown without her.”
Annie SelkeFounder & CEO, Annie Selke Company
“Cindy and her team got in the weeds of our data and gave us tangible suggestions on how to improve the business with their marketing road map tool. SHINE uncovered a lot of new opportunities for us.”
Clare Berner NashSVP, eCommerce, Johnnie-O
“We've worked with Cindy for 8 years and she became an integral leader expanding our brand within the US market, helping us to develop and implement new acquisition and retention strategies. Cindy always exceeds expectations, delivering exceptional thoughts and insights in a timely manner.”
Tim WelshSenior Marketing Manager, Boden US
“Cindy brings deep experience, thoughtful perspective, and second-to-none industry insight. I was very impressed with the speed and thoroughness of her projects and presentations.”
George SchmidtVP of Marketing, Orvis
“We worked with Cindy on a year-long project to help us choose and implement a new Consumer Data Platform (CDP). Not only was Cindy a wealth of knowledge in this area, fully understanding the ever-changing landscape, but she added so much value above and beyond the project. She helped us problem-solve on a variety of marketing fronts – including introducing us to several new vendors in various marketing areas that have all been huge wins!”
Vanessa KeefeVP of Marketing & eCommerce, The Paper Store
Video testimonials to be added as they become available.
