SHINE serves as your Fractional Chief Growth Officer, helping DTC and retail brands accelerate profitable growth through executive leadership, AI-enabled growth strategies, and the power of the right connections.
SHINE is led by CRO Cindy Marshall and supported by a network of seasoned growth strategists who embed inside your business — not advise from the sidelines.
Our team drives profitable revenue through executive leadership and AI-enabled growth strategies, building the high-performing teams that carry a brand forward with the accountability of full-time executives. The mission is simple — grow the brand, and make the people behind it SHINE.
Most consultants deliver recommendations. Most agencies execute marketing. SHINE bridges the gap — providing strategic direction, executive leadership, and hands-on accountability, while connecting clients to an unparalleled network of industry experts, technology partners, agencies, investors, and executive talent.
SHINE steps into your business as a Fractional Chief Growth Officer — not an outside advisor, but an extension of your leadership team.
More than 30 years of executive experience solving complex growth challenges and prioritizing the opportunities that matter most.
One of the industry's most trusted networks — connecting clients to the right people, technologies, partners, and opportunities.
Executive leadership for companies that need experienced growth leadership without hiring a full-time executive.
A proven strategic planning process that identifies the highest-impact opportunities for profitable growth, powered by AI-enabled growth strategies.
Access to an extensive network of vetted partners, technology, talent, and investors built over three decades.
“Partnering with Cindy was one of the best strategic moves we've made. She tackled everything from a complex data cleanup to defining our 2026 roadmap. Cindy doesn't just consult; she leads.”
Emerald LopezPresident, barre3
“We've worked with Cindy for 8 years and she became an integral leader expanding our brand within the US market. Cindy always exceeds expectations.”
Tim WelshSenior Marketing Manager, Boden US
“Cindy and SHINE Strategy were instrumental in building our DTC business, launching our direct mail catalog program and teaching our team best practices in digital commerce. We couldn't have grown without her.”
Annie SelkeFounder & CEO, Annie Selke Company
Let's talk about where your brand is headed — and how the right leadership and connections can get you there faster.
