Chief Growth Officer. Retail Executive. Power Connector.
For more than 30 years, I've helped some of the world's most recognized DTC and retail brands accelerate profitable growth, transform organizations, and navigate periods of change.
Today, I partner with founders, CEOs, and executive teams as a Fractional Chief Growth Officer—bringing executive leadership, AI-enabled growth strategies, and an unmatched network of industry relationships to every engagement.
I believe growth happens when the right strategy, the right people, and the right technology come together.
That's why clients don't hire SHINE simply for advice. They hire SHINE for leadership, accountability, and results.
Unlike traditional consultants, SHINE doesn't stop at recommendations. Cindy steps into businesses as a Fractional Chief Growth Officer, bringing strategic clarity, operational discipline, and accountability to move the business forward — not just advise from the sidelines.
Decades of executive leadership experience across direct-to-consumer and retail brands, solving complex growth challenges, prioritizing the right opportunities, and delivering measurable business results for organizations of every size.
Built over three decades in retail and ecommerce, Cindy's network spans technology partners, marketing agencies, executive talent, investors, and strategic advisors — giving clients access to the right introduction at the right time.
Connections are only valuable when they create opportunity. Cindy built SHINE on the belief that growth leadership should deliver both — clear strategy and the relationships that turn strategy into momentum.
Where I actively advise innovative companies shaping the future of retail, commerce and the arts — helping emerging companies bring innovative solutions to the retail industry.
Founding Board Member helping connect, mentor, and advance women leaders across retail and consumer brands.
Past President and longtime board member dedicated to advancing direct-to-consumer commerce and retail leadership.
Collaborating with retailers and technology partners to foster innovation, education, and meaningful industry connections.
Helping retailers understand and apply AI to accelerate growth, improve productivity, and transform the customer experience.
Contributing to conversations shaping the future of ecommerce, marketing, AI, and customer experience.
Supporting innovation and collaboration among retail technology executives, brands, and solution providers.
Recognized as a Top Retail Expert while contributing insights on growth, digital commerce, AI, and retail transformation.
Engaging with senior retail executives to exchange ideas, build relationships, and solve today's business challenges.
Supporting a community of retail and consumer executives through peer learning, strategic dialogue, and industry collaboration.
Supporting best practices, advocacy, and innovation for catalog and multichannel marketers.
A story of courage, tenacity, love, and fragility.
Cindy is the author of this deeply personal memoir, drawing on her own experience to explore what it takes to lead — and to keep going — when life delivers its hardest challenges. It's a story that informs the resilience, empathy, and clarity she brings to every client engagement.
By Paula Black — with contributions from Cindy Marshall & Laura Ravo.
Cindy contributed her own story of change to this collection alongside voices including Laura Ravo, Cristina Ceresoli, Lorrie King, Kelly Sobol, Laura Hnatow, Mary van Praag, Karyn Schoenbart, and Dr. Betty Orlandino. The book is written to help readers recognize opportunities for meaningful change, face their fears, and master change on their own terms.
Founders, CEOs, and leadership teams — let's start a conversation about what's next for your brand.
