Our Solutions
DTC and Digital Sales Growth
“SHINE Roadmap” for increasing and optimizing digital marketing efforts
Optimization of digital acquisition media mix
Web analytics assessment, dashboard development, audience segmentation, data trend reporting, conversion analysis and action plan recommendations
Offline synergy and mapping for online merchandising and content development
Strategic Planning
Marketing best practices audit, gap assessment and recommendation
Annual plan development, CRM dashboards, forecasting models
“Strategic marketing framework” and brand gap analysis
High level, long-range planning development and tools
Catalog and direct mail contact strategy development and optimization
DTC multi-channel strategic planning focused on optimizing digital and print efforts to drive store and web traffic
Product merchandising, assortment and planning
DTC road maps and growth models for wholesale brands
Content Planning and Strategy
Content strategy
Audience insights and persona development
Brand voice and tone
Channel evaluations
Asset mix and gap analysis
Planning for business and brand objectives
Governance and workflow
Extensive content creative network
Benchmarking and KPIs
Analytics and insights
Data Management Integration
Helping brands determine the right data needs and technology stack
Customer Data Platform needs and marketplace assessments
RFI/RFP project management, technical specs and requirements, system integration and process flow
Strategy and integration of new data management tools/systems
Talent Solutions
Recruiting services for senior level management for multi-channel retailers, agencies and brands.
Organization development, succession planning and leadership coaching
Interim management for senior marketing and ecommerce roles.
Interim management for C suite agency positions.
“I’ve worked with Cindy for over 3 years in two different brands and she is a marketing miracle worker. She is an extraordinary partner with a rare ability to build strategic plans and to roll her sleeves up to get the work of the work done with teams. She has a deep working knowledge of the industry, a keen sense of consumer trends and an extensive network to support brands - big and small. She is one of the best in the biz.”
— Laura Ravo, COO of JANE.com, and former COO of The Strand Bookstore
“Cindy brings deep experience, thoughtful perspective and second-to-none industry insight. I was very impressed with the speed and thoroughness of her projects and presentations.”
— George Schmidt, VP of Marketing at Orvis