We are experts in
Direct-to-Consumer
digital marketing.

Hire us for advice and support or as an interim CMO or CEO. We want to help you SHINE and grow your brands profitably.

 

We are proud to be associated with these well-known brands

 
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Hire us as Chief Marketing Officers

We grow DTC brands by driving traffic, sales, and profits. We provide interim or additional marketing leadership with deep experience in driving results, current expertise in marketing technology platforms, and in building high-performance, in-house teams. Large omnichannel network for talent and marketing partners.

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Customer Acquisition and Retention Experts

We’re specialists in eCommerce and digital marketing advice, support, and implementation; catalog and direct-to-customer experience; customer file growth and retention initiatives; CRM, and CDP strategy, planning, and measurement.

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Hire us as your Agency CEO

We provide interim management, repositioning advice and support as well as superior talent management. As the marketing agency landscape changes, we can help agencies position themselves for growth and differentiation. We have global and local expertise, large holding company as well as independent agency experience, plus a deep network of client and agency-side talent.

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Content Strategy and Planning Experts

As pioneers and leaders in this field, we can help you evaluate your current content strategy and effectiveness; help you build teams or select agencies to align your content needs with your brand positioning and business objectives.

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"Cindy and SHINE Strategy were instrumental in researching and launching our direct mail catalog program. She is a lovely person to work with - pleasant, professional, and practical and she kept this huge initiative on track. We couldn’t have done it without her."

Annie Selke | Founder & CEO at Annie Selke Company

“Cindy brings deep experience, thoughtful perspective, and second-to-none industry insight. I was very impressed with the speed and thoroughness of her projects and presentations.”

— George Schmidt

“We've worked with Cindy for 8 years now and she has become an integral member in our effort to expand our brand within the US market, helping us to develop and implement new acquisition and retention strategies. Cindy always exceeds expectations, delivering exceptional thoughts and insights in a timely manner.”

Tim Welsh | Senior Marketing Manager, Boden US