Growth. Leadership. Results.
What People Say About SHINE
TESTIMONIALS
Hear From Our Valued Clients
Don't just take our word for it. Hear what our clients have to say about their experience working with us.
“Cindy and SHINE Strategy were instrumental in researching and launching our direct mail catalog program and growing our DTC business. She is a lovely person to work with – pleasant, professional, and practical. We couldn’t have grown without her.”
Annie Selke
Founder & CEO at Annie Selke Company
“We were looking for someone who could help us with strategy, as well as finding new ways to drive sales and profits. Well, Cindy delivered on both fronts! Cindy’s knowledge and experience really allow her to both roll up her sleeves to do analysis and look at the big picture to help with strategy. Cindy has become a very valuable member of our team that we constantly look to for ideas and advice. If you are looking for someone to do a thorough analysis of your business and help you grow, I highly recommend Cindy!”
Pam Higgins
Vice-President, Circulation and Marketing, National Geographic Partners
“I was referred to Cindy, and my only regret is that I didn’t meet her sooner. Her analytical and modeling skills are the best of anyone I’ve met. She can fly both “high and low” — helping create a compelling PowerPoint presentation with all the necessary granular thought and data behind it. My business is better and stronger because of her.”
Michael LaHart
President, M.LaHart & Company
“Cindy brings deep experience, thoughtful perspective, and second-to-none industry insight. I was very impressed with the speed and thoroughness of her projects and presentations.”
George Schmidt
VP of Marketing at Orvis
“Cindy and her team got in the weeds of our data and gave us tangible suggestions on how to improve the business with their marketing road map tool. She was a pleasure to work with and the output was very helpful for planning for the future. SHINE uncovered a lot of new opportunities for us.”
Clare Berner Nash
SVP, eCommerce, Johnnie-O
“We’ve worked with Cindy for 8 years now and she has become an integral member in our effort to expand our brand within the US market, helping us to develop and implement new acquisition and retention strategies. Cindy always exceeds expectations, delivering exceptional thoughts and insights in a timely manner.”
Tim Welsh
Senior Marketing Manager, Boden US
“We worked with Cindy on a year-long project to help us choose and implement a new Consumer Data Platform (CDP). Not only was Cindy a wealth of knowledge in this area, fully understanding the ever-changing landscape, but she added so much value above and beyond the project. She helped us problem-solve on a variety of marketing fronts – including introducing us to several new vendors in various marketing areas that have all been huge wins!”
Vanessa Keefe
VP of Marketing & eCommerce, The Paper Store
“Here comes a roadmap for navigating a purposeful and successful, fulfilling career. The Power of Grit & Grace demonstrates, through Laura’s own journey, the important balance of the art and science of leadership.”
Randy Scalise
Former EVP, Director of Stores for Macy’s
“The Power of Grit & Grace is a wonderful gift to anyone who reads it! Part memoir, part practical guide, part leadership bible, this book weaves together what it means to be a leader in today’s messy world so beautifully. Any leader can benefit from Laura’s wisdom.”
Brandon Smith
The Workplace Therapist, author, speaker, and executive coach
“I have worked with a number of executive coaches and strategic advisers in my career. I can say with great confidence none have provided the level of value as Dr. Betty Orlandino. Her vast experience coupled with her methodical approach resulted in a process of executive learning, decision analysis, strategy building, and issue resolution that contributed to tremendous organizational success in my tenure as CEO.”
Bridgette Chambers, MBA, PhD
Former CEO, ASUG
“Dr. Betty Orlandino is an exceptional coach on executive leadership, who has been a trustworthy advisor to me for some time. She provides “tough” insights to improve self-awareness, while always leaving a smile on my face! Her guidance on a focused plan and regular checkpoints helped me to develop into a more effective leader and helped me to achieve career successes. In this fast paced, competitive work world, she guides executive success and positive energy!”
Karen Leets, CPA, MBA
Former Treasurer, Kimberly Clark Corp.
“Dr. Betty Orlandino is a phenomenal performance coach and has been an adviser, friend and secret weapon for over 20 years. With a direct and caring style she helps me see my strengths, weaknesses and blind spots through the lens of my organization. The insights and the clarity she brings have helped me successfully navigate just about every important career transition I have made. Betty cares deeply, people trust her, and she “connects-the-dots” in ways that invariably bring new insights into what is and what is not working. If you are trying to elevate your game as a leader or strengthen the effectiveness of your senior team, I can’t think of a better resource.”
Fareed Khan
Former CFO, Kellogg Company
“In modern warfare there is a much-cited truism that battles are won by leaders that get to the front. Laura has spent thirty fearless years on the front lines of retail. Part memoir, part playbook—a lovely, readable, honest take on the present state of business leadership in a PostPan world.”
Paco Underhill
Author of Why We Buy: The Science of Shopping
“In The Power of Grit & Grace, retail veteran Laura Ravo gives readers an insider’s view into how to build a successful retail career. A gifted storyteller, Laura weaves together personal anecdotes with street-smart insights to create a guidebook for navigating today’s retail environment. Leaders just entering the retail world as well as seasoned professionals will find nuggets of practical advice here that they can use every day. It’s also full of grit and grace; just like the author herself!”
Mellissa Campanell
Co-founder, Women in Retail Leadership Circle
“Craig is a manager, a businessman, and a craftsman. He operates at a crossroads; of publishing and advertising and of analog and digital. Every brand wants to be an authentic publisher and there may be no single individual that has executed this commercially, at scale, with consistency, across platforms, categories, and geography.”